Multiple Content Channels Essential for Law Firm Marketing

Attorneys and law firms can no longer rely on a simple website for an effective legal marketing strategy. Today’s lawyers have to expand the type of content they deliver and use a variety of channels to reach potential clients. Some great examples include social media channels, blog posts, podcasts, and videos.

The Need for Multiple Channels

Your potential clients want a law firm that distributes content and information across a host of platforms. They expect a firm to have a website. When visiting a firm’s site, they’re going to assume it has social media buttons so they can see an attorney’s posts on Facebook, LinkedIn, Instagram, and maybe even Twitter. Further, many clients typically hope a firm’s website will contain podcasts or videos so they can ingest information quickly.

Multiple content channels make a firm look modern. This makes potential clients help feel that the firm’s attorneys are equally up to date. A variety of channels also helps distribute a great amount of information for clients, and all for free. Free information makes people happy and it’s an essential component in “people-focused marketing.”

Blog Posts and Social Media

A firm should incorporate both in its marketing plans. Depending on your practice, you really don’t have to rely on that many social media channels. Lawyers can typically get by with one or two. LinkedIn is probably the best, with Facebook and Instagram tied for second.

Posting on both a blog and social media takes a little time, but lawyers can be smart with their content. Consider, for example, the scenario where you write a blog and post it on your firm’s website. You can then use that article, or different segments from it, and push that information out on your social media channels. If you’re looking to incorporate videos onto your website, you can even use the content of a blog to write the script for the video.

Podcasts

Podcasts are becoming more and more popular with clients because it keeps them engaged. Attorneys can build a series of podcasts around their particular practice area or specialty. If you have a personal injury firm, build a series around the more popular injuries that your clients have suffered from (e.g., car accidents, slip and falls, dog bites, burn injuries, etc.). If you create a transcript for a podcast, use the content for a blog post or social media campaign.

Videos

Like podcasts, lawyers can record a series of videos to help distribute content. You can use a YouTube channel to help keep videos organized. Attorneys can then send a link of the video out over social media. Again, a lawyer can use a video script to form the basis for a blog. Or, an attorney can use a blog as the basis for the script.

Two key takeaways from all of this are that law firms should distribute content to potential clients across a variety of channels. However, this doesn’t necessarily translate into hours and hours of work. If you share content across channels, you can quickly become efficient in reaching a larger audience.

Contact LegalLuster Media for Top-Notch Legal Content

Let an attorney deliver the legal content you’re after. Our legal content writers have actively practiced law for at least 15 years, and they’ve been writing professionally for over a decade. They understand the legal industry and the need and goals of legal marketing. LegalLuster Media provides free consultations to all its clients and we’re here to assist in all facets of your marketing strategy. Focus on helping your clients and let us assist in building your business. Contact us today!.

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People-Focused Marketing for Lawyers and Law Firms